FASHION MANAGEMENT STUDIES

Degree: Master of  Fashion Management    (M.F.M )

Duration: 2 years

Seats: 30

The programme offers a Two Years Post Graduate Degree Programme in Management with a focus on the Apparel, Textiles, Lifestyle Accessories, Footwear and other areas of fashion industry with specializations in different areas like Merchandising, Marketing, Retailing, Brand, Management, Supply Chain Management, Sourcing, Buying, Export Management and Market Research & Forecasting.

The programme has a right pool of talents in house and from major prominent institutions like IIM Ahmedabad, MICA, NIRMA and NID, besides industry experts taking regular session.  The curriculum is unique and designed to meet the specific need of the fashion industry across the functional and operational areas. A right approach of pedagogy used  ranging from Case Method, Role Plays, Presentations, Group Assignments, Seminars, Symposiums, and talks along with regular industry interface.  The fusion of marketing and merchandising in a unique manner with a strong management orientation in the programme creates a versatile manager for the global fashion industry.

Content :

Year -1

In the first year the programme introduces concepts and principles of marketing, merchandising and management with a focus on fashion business. Product related knowledge and marketing skills are the thrust areas.  Towards the end of the year the students are exposed to the dynamics of an organization through an eight week fashion industry internship and training programme, which enables them to integrate classroom learning with practical experience.

Year -2

In the second year, the emphasis is on application of knowledge and skills acquired in the first year.  As part of the curriculum, the student carry out sectoral studies and involve themselves in rural development projects. They also undertake company sponsored graduation research projects to integrate the  learning of previous semesters.